12 Ways Businesses Can Dedicate More Time To Improving Workplace Creativity

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Regardless of industry, creativity should play a crucial role in your company culture and be a valuable trait in your workforce. Innovation can make all the difference between failure and success, being able to help a business grow, expand its reach, increase its customer base, and much more.

Creativity is, in fact, CEOs’ most valuable leadership quality for success, according to an IBM survey. Yet many business leaders find it difficult to foster creative thought and innovation in the workplace, either for lack of time or for an aversion to change and new ideas. Below, 12 Forbes Agency Council members offer their insight into how businesses can set aside time or organize special activities to inspire and encourage their teams’ creativity.

1. Meditate

A daily practice of meditation or “mindfulness” opens the door to creative inspiration. Business leaders can encourage and support this practice. Google created a book and entire business around it based on its success with teaching employees to integrate meditation into their lives and work. Start meetings with a moment of reflection on ideas. – Craig KleinSalesNexus.com

2. Make It Part Of The Process

For every project and kick-off meeting, we put in place some time to establish, “how can we make this project creative?” This includes all resources, technical or not. We’ve had good success with just streamlining this into our process. If you don’t make time for it, it won’t happen. – Jonathan LabergeReptile

3. Take Thought Leadership Days

I take a thought leadership day once per month. I put on my out-of-office responder and let the team know I won’t be accessible. I use the day to dig into industry research, write or tackle larger strategic activities that I can’t get to during my everyday work at the office. It’s a great way to take a step back and work on the business rather than in it. – Lindsay MullenProsper Strategies

4. Spend Time Together

We found that catering lunch often leads to some insightful conversations. Everyone’s away from their desk and the conversation naturally flows. Since the one thing we all have in common is the work that we do, that’s invariably what we talk about, like the challenges we’re facing and how to best solve them. These informal lunch-and-learn sessions have been of great value to us. – Ricardo CasasFahrenheit Marketing

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